CPC - Initial Campaign Research

Before any campaign starts, or certainly before we are ever approved on a project, there is a lot of ground we must put in to ensure success from the start. Our initial ideas mainly come from commonly used website analysis tools and any information you may have gathered on your website in its lifetime.

When initially reporting on a campaign it is important our conclusions are correct and that we have exhausted all sources of information. With any existing website (i.e. not a new build) we can look at past performances and past statistics to gather data on how the website has performed. We can then make our own projections on how it will perform in the future, should we focus on a particular keyword set or use a particular strategy. With this in mind, our main focus is analysing as much of the data available as possible to form the foundations of the campaign.

What happens next?

We will then look at the market you are in, the website usage statistics of your website and the competition we are faced with. By collating all of this data and coming to our own conclusions, we have a solid base to start working on looking at your current keywords and looking at a new keyword set for your campaign.

In the case of new campaigns again we will look to utilise as much data as possible to draw the correct conclusions. Our main focus with the initial website, competition and market research is to use this information in our keyword and key phrase selection process. The keywords are very much the foundations any campaign is built on and it is extremely important for us to get them right.