How it Works - Managed Cost Per Click

Pay per click or cost per click is a form of digital marketing usually used via search engines, in which you only pay every time your ad generates a click to your website. These campaigns are a great short term solution for any business and although they are not the most efficient way to market, they certainly are effective and do generate a certain level of quality traffic.

Although every campaign is unique and treated as such, most of our campaigns follow a set quality process to ensure every point of your new campaign is addressed. This typical process is outlined below:-

Initial Campaign Research – Our first source of information is what you may have gathered in your campaigns lifetime. We take this information and interpret it in a way that we feel is best suited to your campaign. If it is a completely new campaign, we generally use other supporting applications such as Google Analytics (our preferred reporting system) and Google webmaster to form the basis of our studies.

Keyword analysis & Research – Key phrases being the main foundation for any project is a critical part of the process. We use all of our available resources to gather information on what is most relevant to your product, what is most searched and most importantly what carries the highest quality traffic and conversion rate. This work is never completed and is carried out every month of a campaign's lifetime, but in the initial instance it is a much larger report.

Monthly Campaign Management – Following our initial studies, we will implement all changes into your campaign and monitor the changes on almost a day to day basis. This helps us to keep track of how well key phrases are performing, how search trends are changing and if the budget is being spent as efficiently as possible.

Campaign Reporting – At the end of each month, we will inform you of whatever statistics you want to see. We want to show you as true a representation as possible regarding the performance of the campaign and we always look to sit down and discuss the month's events both here and at your place to ensure we are both on the right track. We take pride in our personal service approach and it helps us greatly to achieve what we do.

Do I need to use PPC/CPC Marketing?

Do you need to use this service? The simple answer is yes! It does work, it is effective and it does give you a certain ROI, when done correctly. It is so easy to get caught up on impressions, clicks and spend with this form of advertising and sometimes it needs somebody to take a step back and realise something isn't right.

This essentially is a form of digital marketing that can go very wrong if not handled correctly, many people don't give it the attention it needs and ultimately that's how standards slip and so does the impact this campaign has. For these reasons we offer our services to any company and any industry to streamline these accounts and essentially spend your money more effectively, we are completely statistics based, we monitor conversions, sales and other important website usage statistics to make sure what we are doing is right and to ensure you see what we are doing is actually working.

Our ultimate aim is to reduce your cost per click spend by at least our management fees, while still at least maintaining the quality traffic and conversions from the current campaign.

Born to be different

There is nothing more frustrating than a few bad eggs spoiling the cake, that cake being the digital marketing industry and all who operate within it. We aren't going to sugar-coat the facts, some companies are not ethical, they are not transparent and they do not show you what you need to see to make informed decisions, we are the opposite of that. We always want to work with you, we want to keep you in the loop with what's happening and vice versa, we want to know if you can see the changes! We are completely ethical, we are always one direct phone call away, we are very personal in our service and ultimately we aim to be the most transparent yet comprehensive Digital Marketing Company.