Key Phrase Analysis and Research

In all CPC/PPC campaigns, the most important factor is the key phrases and funnily enough, this is where most people spend the least time! Before all campaigns, substantial key phrase analysis and research must be carried out to make sure we keep on track for a successful campaign and to deduce what direction is best to take us forward.

How do we do it?

In simple terms, we use all and every source of data that provides us with information on your market, your keywords and your competition. We will use supporting analytics tools such as Google Analytics, as well as using tracking data that is readily available from most CPC Providers (i.e. Google ad words and Microsoft ad centre) for current campaigns. We will use market data and competition data to support our theories on current key phrases, and to draw conclusions on new key phrase sets. By putting the ground work in at this stage of the campaign, we find that our customers see the level of commitment to their project that we are willing to offer and the professional and personal manner in which we treat all our customers.

Our main goal with all campaigns is to work with you and not for you and to achieve what we set out to achieve. The key phrase research is quite possibly the largest post-contract operation we carry out due to the sheer amount of information we have to interpret, but long term it is a great step towards driving a campaign in the right direction.