SEO - Competitor Research & Analysis

In the world of website marketing, there are two main factors that affect how high you will rank and how quickly you will get there, the first is how much time, effort and investment you put into your own website, and the second, put quite simply, is how much time, effort and investment the competition put into their own website.

Internet marketing is by no means a new concept and at the moment is well saturated with businesses that are already reaping the benefits of pole SERP position, which is why with every campaign a certain amount of groundwork must be accomplished to know and understand what the competition are doing and how we can do it better.

How do we find this information?

Everything we do as we have mentioned before is completely above board; we simply use a variety of tools on the carefully selected competition websites which give us legitimate and accurate information on what they have achieved and how they have achieved it. By seeing this information, and comparing it to the studies we carry out on your own website, we can see how far we have to go to achieve that coveted top 5, top 3 or Pole position in the SERP's.

Does it cost to have this work done?

Don't misunderstand what we say here as easy, quick or simple work because it is time consuming and complicated, but ultimately rewarding. With every campaign we carry out this work as part of our quotation process, if we don't understand you, your market and your competitors, how can us or any other self-respecting internet marketing company give you costs, timings or even goals that can be achieved! The old saying of ‘nothing ventured nothing gained' is a good one in this situation as we need a firm grasp of what we are dealing with before we can set target positions or put costs in place for any campaign, ultimately that information needs collecting, analysing and reporting before anything can happen and this is exactly what we do.

Why do we do it?

We see every new client, every new company and every new project not as we have described there, but as a new relationship between Silverchip and the target in question. We understand our industry is suitably tarnished with the rogue workers who promise results they cannot meet or who don't promise anything and can never disappoint, but what we want to show you, is that we are committed to the cause of helping you achieve your internet marketing goals and we show this by putting in our time and effort initially to show you what we are about, what we can do and what we can achieve.