Content Creation & Optimisation

Whenever a campaign is launched one of the main objectives to get as much information as possible about your business out there for everyone, human and robot, to see. We create all of our own blog posts, online PR and optimise all content ourselves to make sure that it meets the standard needed to succeed.

How do we create the posts?

We do not claim to know everything and we cannot keep track of everything that happens in every industry. What we do know is to ask our customers to give us snippets of company, industry or generally relevant information so we can use our creative and optimisation skills to create something the whole internet family will enjoy. With a little input from you and a lot of experience from us, we are able to achieve what is needed without trying to follow news from hundreds of different companies and industry sectors.

Why does my content need optimising?

The posts we create are albeit useless if they mean nothing to your company, search engines are clever enough to see a post about cuddly toys that links to a site about motorcycle equipment is not a valid vote for the site because they have nothing in common! That's why we have to make sure the search engines see the information that we write is relevant to the page we link it to and make sure it does that in the best possible way by optimising the content and making sure it sees all our finely targeted keywords and phrases.

Does this make a difference to search engine?

Essentially the main goal is to create weighty links that pass you as much page authority as possible. Every little helps in these campaigns and believe it or not it doesn't take long before search engines start seeing these links and increasing the authority of your website, the obvious advantage here is greater rankings in the SERPs. With every service in our website marketing campaigns we are looking at increasing your page authority and this is just one part of social media marketing that achieves that.