Organic Search: Interesting Facts

Q: What is SEO?
A: ‘making your website appealing to search engines'

SEO is one of several forms of digital marketing aimed at generating more quality traffic for your website. In the long term it is cheaper and more effective than other forms of digital marketing. But why should you invest in organic marketing? and why should a proven, quality guaranteed agency such as Silverchip handle your organic marketing? Here are some interesting stats that may make your decision much easier:

"up to 85% of user clicks go on the top 5 results"

It's not just logic that tells me and you that people click the top results, it's also stats! We know from experience that typically 85% of all clicks go on the first search engine results page listings, and up to 91% on the first page as a whole. This is the reason behind our quality guarantee and our first page targets because we have proven that by working with your market experience and our marketing knowledge we can ensure you get the clicks and ultimately the conversions.

"Google has a 90% + market share"

It's no coincidence that everybody talks about Google, they really are that big! In the search engine world they hold an approximate 90% market share, meaning 90% of search engine queries go through their search engine. All organic marketing techniques are designed to suit most major search engines, but let's be honest, with a stat like that it's easy to realise who's rules we are playing by in this game. Yes, we follow Google's webmaster guidelines (which are never a guarantee!) but on the flip side, we want to give you a guarantee on our work, this is why we offer an easy to understand quality guarantee; we are a tried, tested and proven agency and want you to understand we are confident in what we can do for you.

"long term organic marketing is up to 4x more cost effective than pay per click"

It's true, our experience and research has proven that, although PPC is a great short term solution, long term a well-structured organic campaign can cost up to four times less per click and per conversion. The importance of an organic search investment is not only important it is essential and in technology focused days we live and work in, the importance of this is only ever going to increase in value.