SEO - Site Study & Key Phrase Research

Our first task with every SEO customer is to see how well the website is built to do what we want it to do, and in what direction it is currently focused in terms of search engine results. By looking in depth at these crucial parts of your website, we can then move onto competition analysis and see how you measure up.

What is and why do we do a site study?

A site study is essentially 90% of what is carried out in a Site Audit without the actual implementation. Our main tasks are broken down in three areas; on-site content analysis, technical data and structure analysis, off-page analysis. All of which must be studied for an accurate competitor comparison and to help us measure the work that has to be carried out.

On-site Content Analysis

We need to find out in what direction the current website content is heading and what key phrases search engines are finding most relevant to your website. By doing this, we can then look at what we need to change to make sure your website is being indexed for the right key phrases in the right way. This is one of the hundreds of Google ranking factors, but nevertheless is a central part of SEO success.

Technical data and Site Structure

There are many things that affect the way customers and search engines interact with your website, and many of them which you don't actually see! But they are definitely facts that should not be ignored.

Our job is to look into how customers and search engines interact with your website structure and possible pitfalls for each. We also look deeper at what search engines see technically in the way of meta, alt and other html tags to see what sort of positive or negative affect they would have on your campaign.

Off-Page Analysis

Off page is mainly focused around social media such as blogging, online PR and common link building and link baiting techniques. What we need to look at is what, if any, of this has been done in the past, what affect this has had on the website, and what we have to do to use this technique as a positive tool within our overall campaign.