Link Build & Off-Site Activity

Link building essentially means placing links on other websites other than yours to improve your authority with Search Engines, when search engines find these links; they class it as a vote in favour of your website and pass you a certain amount of this pages authority.

Why is Link Building Useful?

Search engines are very democratic in the way they rate websites and link building is one of the ways it decides what to score a website. As mentioned above link building means putting your websites link all around the internet for not only people to see but search engines. When the search engine bots that are deployed click one of these links, a ‘vote' is cast for your website and as such, your reputation is increased as is your standing with the search engines. In the early days of digital marketing websites were ranked almost solely on what they did on-page instead of off page, when people like us realised this, websites were stuffed and had keywords bursting from every orifice, these days the reliability of other websites is a key factor as it is uncommon for a company to have more than one website!

The dangers of Link Building

This process is not fool proof, and by that I mean there are fools that get it wrong! The boffins at the heart of these search engine algorithms know that digital marketing specialists deploy these methods and take steps to weed out the genuine from the downright ridiculous. Certain websites on the internet are Hub's for this sort of practice and Google and the others do not like this, in return the mark these sites as ‘link farms'. Once associated with one of these places a particular website may be stripped of any standing it has with a search engine and in extreme cases, removed from all search results completely! Ultimately search engines have the power, they issue the guidelines and this is what happens when digital marketing companies do not practice in the correct way.

How we do it

We pride ourselves in our code of conduct and our practices as the above situation is ultimately the worst possible scenario for any company. We manually submit when deploying each and every technique, we check every website we deal with and only use ‘white hat' techniques for building our links. We use things like blogging, online press releases, reputable directories and also paid submissions to make sure we avoid the worst. Our conduct allows us to be extremely confident of our efforts to propel your business forward in the online marketplace.