Online PR

Online PR (Press Releases) are purpose wrote, optimised pieces of news from any company to help increase internet exposure both by creating articles that people may be interested in reading and by providing a relevant page to launch a link to your own website from.

The Press Release

The press release itself will be relevant to your business, real time actual news fed to your website from us (via a one line snippet of information) and be turned into an optimised, easy to read piece of news that is interesting for both humans and search engines. All we ever really ask during your campaign, and in particular online press releases, is that initial ‘inspiration' a one liner from you to us to get us on our way to creating an interesting and relevant article.

Where will it be shown?

There is no one place these articles will be shown on the internet, there are hundreds of platforms to launch your news, many of which we have vetted to provide the largest page authority and potential search engine exposure as possible. Ultimately it is all about getting search engines to index the content and re-visit your site, and that is why we do have a strict vetting process when it comes to online press release submissions in our marketing campaigns.

How will it help my Campaign

As with everything we do in our digital marketing campaigns press release submissions are a tool to help increase page authority, SERP position and your overall search engine rank. The press releases will be as interesting and thought provoking as possible while still maintaining a high level of optimisation to work best both with human view and search engine view. As mentioned in the Content Creation and Optimisation section, all content for these types of releases are created by us, in house with a little inspiration from you. This helps us create the most relevant yet search engine friendly release possible.