How it Works - Search Engine Optimisation

Although every campaign is unique and treated as such, most of our campaigns follow a set quality process to ensure every point of your new campaign is addressed; this typical process is outlined below.

+ Site Study – We look at your website and many content and technical related aspects of it and assign it an ‘optimisation rate'. From here we can deduce what should be done to improve your content direction and your website structure.

+ Key Phrase Research – Next is the key phrase research, this is generally refined several times before the actual campaign launch. Once the research is completed, using our expertise and your input, we can come up with a list of projected quality traffic generating key phrases for the campaign.

+ Competitor Research & Analysis – As a final precursor to campaign launch, we will research the competition and how they achieve what they do. Our main focus is how they perform both on-page and off page in comparison to your website and how we can beat that.

+ Site Audit & Optimisation – Following our preliminary studies, our site study and keyword research come together here to make sure the website is structured in a search engine friendly way, and to ensure the content is relevant to our campaign and to what you are selling. Again this is reviewed and refined throughout the campaign.

+ Link Building – During the life of the campaign, we will carry out one way link building on the website, as well as releasing blog posts and press releases by the target website to bait links to your website. This process of linking other websites to your website helps search engines recognise your website as a quality, safe and authoritative website.

+ Campaign Report & Analysis – Each and every month we report back to you with how the campaign has progressed, what we are currently working on and how we are progressing towards the goals will have been set. We are very forgiving of the fact that jargon words and pointless stats are lost on most people so we do like to talk to you through our reports and hear your feedback to make sure that we are always on the same page.