SEO - Site Audit

Like any other audit, a website audit essentially looks into the structure of your website for the purposes of a digital marketing (or online marketing) campaign. The structure of the website is studied to see how the website was designed and developed, the navigation of the website is looked at to see how people and search engines interact with the website and the content is analysed to measure whether you are telling your potential customers and search engines enough about what you are advertising.

Why does my content need optimising?

The content on your website is just one of many factors used when rating a web page for its relevance to any users' search query. The key phrases used and the use of common html tags such as strong tags, header tags, alt tags, etc. are a great measure for search engines to check the relevance of a webpage. The way you structure this can draw more emphasis away from common words like ‘the' and ‘our' and focus on your primary search related key phrases.

Does this make a difference to search engine?

Not as much as it used to. On page optimisation used to carry great weight with search engines but as times have changed and website marketing specialists have become wiser, so have search engines. On-page optimisation accounts for around 33% of any websites overall standing with search engines such as Google, so it does carry some relevance but other factors must be considered to be successful in the digital marketing industry.

What we do

Anything that is classed as a ranking factor for search engines we do. This is usually our primary task in any campaign as it is instant from the time the pages are indexed. With that in mind, content optimisation really gets things in motion. There are so many factors to be considered that it would be ridiculous to try and list them all. The main points to be had are that anything that increases a user's experience or is relevant to a user's search query gets a massive thumbs up from Google and the other smaller search engines.