SEO Manchester | SEO & ECommerce Manchester : Devida

Case Study: Devida.co.uk

Devida is a luxury outdoor living supplier who required a web presence to showcase the quality and excellence of the products and services they had to offer.

The website design had to reflect the elegance and quality of the products and services they were offering along with the brand development; this was achieved with a subtly brilliant use of colours wherever you go on the website and by changing the entire feel of the website when you visit a different area creates the feel of several websites in one.

The main focus of the website was lead generation for the quality structures Devida have available. This meant that providing the users with well-presented and easy to understand information was a must throughout the website and catching the user at the point of enquiry was needed to maximise conversion. This has been achieved with well-placed and none intrusive contact forms wherever relevant as well as helpful rolling images and content areas to ensure users are informed before making an enquiry.

The secondary focus of the website was around the high quality and high end accessories they have to offer with their structures. This required an intricate ecommerce system to showcase the products as well the ability to add enough information to again, aid the visitor in making an informed decision. Including this ecommerce system with Google shopping and maximising the on-page factors to aid with search rankings was a must, as with all websites and this has been successfully achieved with orders coming through in the first few weeks of launch.