Case Study: FireplaceAntiques.co.uk

The client was completely new to internet marketing and had never had a website before. They required an online presence to firstly capture passing internet traffic and secondly drive them down to the premises. The client retails specialist products and having customers in their showroom is key to converting a sale; on the other hand they also have the abiltiy to offer their customers a purchase through the website for the less specialist items.

The solution was to custom develop an easy to use and manage ecommerce system for the client to upload products, manage web orders and website content.

Following the start of a search engine optimisation campaign in 2010, the client is currently ranking extremely well for most relevant search terms. A key achievment in this campaign was achieving top rank for "Antique Fireplaces" and other key phrases despite being very high competition phrases. An all-round success on this campaign; we are continuing to build upon our successes here month on month and we will be achieving much more for this client in the near future.

Project Overview:

Client:
Fireplace Warehouse

URL:
http://wwww.fireplaceantiques.co.uk

Services Provided:
Search Engine Optimsation ( SEO )
E-Commerce Website Development ( Re-development still on-going )

Targets Achieved:
First Page Ranking for 10 out of 15 Targeted Keywords including 2 number 1 positions for high competition phrases.

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